How long events are kept
- Free — events are kept for 7 days.
- Paid plans — a longer window, up to a year on Enterprise. See the pricing page for each plan’s exact retention.
Deleting an event early
Separately from retention, you can delete an individual event yourself at any time — its content is redacted immediately and its payload purged shortly after. As with retention, this doesn’t lower your usage (the event was already counted). See events & usage for the details.Need a longer window than your plan offers? Upgrade, or
forward events to a destination you control so you keep your own
copy.